The founder of Crown Associates International Ltd, Mick Hirst, has used his 40 plus years experience in European retail and global manufacturing to assemble a small team of associates and contacts of proven ability in protecting company brands.
His own experience extends across a wide range of disciplines in the UK consumer goods distributive trades, with a professional management career in store management, buying, logistics, manufacturing and quality assurance.
During his career he has held management positions in several blue chip UK organisations involving food, furniture, DIY and building materials.
In 2007 Mick successfully established the first overseas operation of a UK top 250 FTSE company in China to oversee their Asian supply chain brand protection for their household name brands.
Since the early 90’s when Asia became the destination for sourcing lower priced consumer goods he has built an effective contact base of trusted associates in the various areas of expertise offered and in some cases trained the associate himself on the job.
All associates, who share the Crown Associates International Ltd work ethic of integrity in all their activities, are highly mobile and able to travel at short notice. This work and personal ethic is fundamental in providing a successful brand protection service in an increasingly challenging global sourcing climate.
A well equipped product technical base in UK manned by experienced engineers also means that the level of product technical competence offered is of a significantly high calibre.
A new subsidiary company, Crown Associates (Shenzhen) Ltd, is now registered in China to provide a permanent presence in Asia to support the broad range of services offered.
The language skills held by the multi-national associate team (all competent English speakers) mean that all regions of China, (including Hong Kong) Taiwan, Malaysia and Indonesia are particularly well serviced.